Wondering what’s been missing from your new next-generation gaming console? It’s obvious now that UK-based Virgin Radio is bringing streaming radio to both the PS3 and Wii. In typical smart-ass Virgin fashion, the company made the announcement by saying: “We can turn your two-hundred-quid Wii, or your three-hundred-quid PlayStation 3, into a five-quid radio.” (And yes we do realize that Virgin obviously doesn’t know the price of the PlayStation 3, nor the Wii.)
Wii and PS3 users can now listen to Virgin Radio UK, Virgin Radio Classic Rock, Virgin Radio Xtreme and Virgin Radio Groove through a special 128Kbps Virgin player using the Web browsers built into their consoles. Sadly, the Xbox 360 misses out because it doesn’t have a built-in browser, though Virgin radio is said to be working on a solution.
PS3 and Wii users will also be able buy tickets and CDs, and download tracks from the Virgin Radio Ticket Store.
James Cridland at Virgin told Radio Today that: “It’s great for us to achieve another new media first and be the only UK radio station available on both of these massively popular games consoles. People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience. This platform has great growth potential, particularly among early-adopters and 25-44 audience popular with advertisers.”
You can check out the Virgin player here, and yes you can also listen to it on your PC.
Given that you can’t play games and listen to the radio at the same time, wouldn’t it actually be easier to buy a “five-quid” radio if you really wanted to listen to the radio?
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